The first-to-market advantage is built right into the name: the National Broadcasting Company. NBC was created a century ago amid the maelstrom of a mid-1920s gold rush that emerged around the cutting-edge technology of radio broadcasting.
Source: [Variety](https://variety.com/2026/tv/news/nbc-firsts-broadcasting-color-late-night-garroway-nbc100-1236770818/)