When is a hype bubble more than just a bubble? When it becomes a mass, real-time learning event. New research published in the Academy of Management Journal by Anna Brattstrom, a professor at the University of St Andrews Business School, and Hassan Hamadi, a PhD student at Lund University, aime...

Source: [Phys.org](https://phys.org/news/2026-08-dont-genai-hype.html)

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