J. Crew is giving one of its most recognizable ’80s staples a Gen Z-sized makeover. The retailer has tapped Emma Chamberlain to front the launch of its new Tiny Rollneck, a shrunken, fitted take on the cotton sweater that has been a brand staple since 1988.
Source: [Variety](https://variety.com/2026/shopping/news/jcrew-tiny-rollneck-sweater-emma-chamberlain-shop-online-1236841782/)