Gen Z can’t control the future, so they’re paying witches and tarot readers to make it feel more manageable

Fortune•Sun, Oct 4, 2026, 08:00 AM•2 min read

A fragmented $2. 3 billion industry is turning tarot, astrology, and spell work into personalized guidance for an uncertain generation.

Source: [Fortune](https://fortune.com/2026/10/04/gen-z-witches-tarot-readers-psychic-services/)

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