I’m a marketer who fell into the ‘empire-building’ trap. Now I know a bigger head count doesn’t mean better marketing.

BuildOps CMO Colin Piper once managed a 130-person marketing team. Now he thinks smaller marketing departments can do more.

Source: [Business Insider](https://www.businessinsider.com/buildops-cmo-reflects-on-empire-building-trap-2026-8)