Nielsen Set To Acquire Ad-Tech Firm DoubleVerify For $2.5 Billion

Nielsen is paying $2. 15 billion to acquire DoubleVerify, a provider of software that measures advertising performance. The all-cash acquisition will deliver shareholders of DoubleVerify $13.

Source: [Deadline](https://deadline.com/2026/08/nielsen-to-acquire-doubleverify-1237028248/)

Nielsen Set To Acquire Ad-Tech Firm DoubleVerify For $2.5 Billion

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