Liverpool fans consider the club to have a specific set of values, centred around its working-class roots. When FSG attempted to raise season ticket prices last season, fans' group Spirit of Shankly (SOS) launched a campaign called 'Not a Pound in the Ground'. It urged fans to buy food and dr...
Source: [Yahoo Sports](https://sports.yahoo.com/articles/fans-think-potential-minority-share-080528726.html)