The sale shows that acquirers want proof customers will keep coming back.
Source: [Inc.](https://www.inc.com/temilola-agbede/what-pgs-3-8-billion-thorne-acquisition-says-about-building-a-brand-worth-buying/91390458)
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Branding experts say changing a logo seen by billions is one of business’s riskiest moves.
LVMH sold its stake in SirDavis to Beyoncé, making her the brand’s sole owner. The sale price remains private.
David Zaslav, president and CEO of Warner Bros. Discovery, has now sold over $195 million worth of stock since the media company clinched a deal to be acquired by David Ellison’s Paramount Skydance earlier this year.
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