Whatnot’s Founders Had a ‘Horrific’ Business Idea. Their Next Bet Became Worth $20 Billion

Inc.•Sun, Oct 4, 2026, 11:00 AM•2 min read

Whatnot co-founder Grant LaFontaine explains why pivoting quickly was the right move for his company.

Source: [Inc.](https://www.inc.com/chris-morris/whatnot-founders-had-a-horrific-business-idea-next-bet-became-worth-20-billion/91413931)

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