Josh Allen crowned NFL merchandise sales king. See Top 20 most popular players
A total of seven quarterbacks made the top 10 of NFLPA's player sales list, including Josh Allen, Drake Maye and Patrick Mahomes.
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Josh Allen tops list of NFLPA's list of most player merchandise sold at retail during 2025 season
Bills Mafia came out in a big way to support Josh Allen in 2025.